Friday, September 14, 2007

Appy Fizz Cricket Jingle

Sometimes you can achieve much more with wit and humor than with anger and direct criticism. You make your point and it’s all in good fun!

Appy Fizz radio jingle did just that.

After the Indian cricket team’s disastrous return from the World Cup, India was fuming. Her hopes had gone tumbling down and she was angry. Very angry. And hurt. And then came a radio jingle by Parle’s Appy Fizz which cooled everyone down and made them laugh off India’s grand defeat!

While the jingle took a dig at Indian cricketers through a parody, it also raised some hopes about the next World Cup. The tone and pitch of the ‘singer’ was just right to make it sound like a mockery, and the lyrics were just brilliant:

“Now don’t worry and don’t hang your heads in shame,
Just find another scapegoat who you can blame.
And finally, here’s something to cheer:
There’s always next to next to next to next year!”

One of the best jingles I’ve heard so far. For those who missed it (shame on you!), go catch it on youtube.com!

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